ESSENCE OF COLOURS.

Colour given to me was PURPLE.

We were asked to collect images of the products that were associated with the colour .

link to google drive for pre task images: https://drive.google.com/drive/folders/1inP1sqXSNHW7xTcTnUNqJrDt0Dc8y9tE

I took 25+ objects of different categories that were universally accepted like products, fictional characters, logos ,flora and faunas. some of them are as followed:

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DAY 1

TASK 1 : COLOUR DIRECTORY

As you can see on the write side I have added a gallery i.e. slideshow of today's 10 objects that I came up with.

1) First one here you can see, the most famous Friends door. FRIENDS is the most popular tv series among the young generation.

This one was much easier to come up with than others because till this time I had practiced a lot and I knew a bit about the outcome by mixing the colors.

I named this color as steady purple.

2) The second one here, is the leaf most commonly found in our area.

I struggled a lot in this one because it has many different shades. Although here the main colour was a shade of purple but it also had a tint of green in it. So I decided to look at a single portion and copy that swatch on paper. Though it took lots of patience but it was fun to see how a colour works. I named this one as fedious purple.

3) even though this was my 1st object to make swatches but here we are.

As you see my 3rd object was Cadbury silk. it had tint of shine on the surface making it difficult to understand the colour. So I took the object and looked at only one part of it without distracting myself to the whole of it and came up with this. Even though purple is my favorite colour but the outcome of this gave a sense of irritation. So I named this as inconvenient purple.

4) ok, so here my 4th object of the day is nykaa serum . This was also one of the most difficult ones to come up with because it had a sense of dullness in it . It had a shade of dull lavender I guess. Sooner or later after number of tries I came up this colour which I as named elegant purp . Because it was one of the most precious colour I have even seen..

5) here, my 5th item was Lacto calamine. This colour was also easy to come up with because of much practice.

6) Next item here is hide and seek pack , and it was one of the most interesting one because in one pack only here we could see 3 shades of purple going from light to dark. Also in this point of time, I was able to make a difference about the strokes of brush . like it was difficult and a bit untidy to make it go from up to bottom so i tried stroking it from left to right and found a better way.

7) The other item was the onion .It also had many shades of purple so I came up with one and took it for the experiment. The major problem faced here was that when the colour was drying up in was getting into a lighter shade than expected. So , I worked accordingly and came up with this.

8) The 8th item I have shown here is an essential cream . It has had 2 shades i.e. the one on the sticker shiny part and another one below it which is the main.

9) The other object I had was Cadbury box. It also had 2 different shades i.e. of the cover of box and the other the sticker on it. Sticker had tint of shiny part and the cover was in a pastel and darker shade. I came up with two colors and named them as the powerful purple and loyal purple.

10) the last item here is Cadbury cake. it was easy to come up with because it was also as similar to many Cadbury items done beforehand. i have named this purple as blueberry purple

Overall, today was really amazing and I loved experimenting with paints and learning about these things. I observed and analyzed many things like in which way it was better to use a brush store , and how colour changes when it dries up. we always saw these things but never looked into it or checked the importance of those.

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DAY 2

INQUIRY OF COLOUR

Today we had to complete the leftover 15 objects. so here are mine:

1) As per the given below object i.e. HIDE AND SEEK PACK , it was easy to come up with the final swatch because of all the practice done day before. but this time while doing the swatches several questions came up to my mind . All the questions that came up are listed below together. also, I named the final swatch as noble because this color gives me a feeling of nobility and truthfulness. it is a very bold color so it could be considered noble.

2) The other item I chose was Aluminum foil pack. It is really weird how kitchen product packing is in purple. Because usually in kitchens the most of the colors we find are red, yellow or green. but packaging as of purple is really rare . the only purple food item packaging we see is either of chocolates or of cookies/biscuits.

3) Another one is the purple teletubbies . even though I found the colour in first swatch I kept on trying to check others too. I named the last one as midnight because that reminds me of it.

4) At first I want to bring into notice i don't know why the colors that appear in real life are giving darker shade while clicking a photograph. so the final swatch colour is a bit different.

ok , coming back to the point the next one is the color purple book. and this was one of the most interesting I found today!. the only trouble I faced was keeping up with my patience.

5) today's fifth one was Fifa fune a character from the kids show called looney tunes" she was one of the most interesting character I worked on .she had 3 shades of purple and I loved working on all of them . I found the colour of her eyes the most calming color overall.

6) yahoo logo was also the easy one to work with. I named the final swatch as pesky purple because of its look..

7) Wonka logo is the another logo I worked on today. So basically Wonka is the company of chocolates. Working on this logo gave me a sense of happiness. and I named the final outcome as milky way by its relation with chocolates.

8) another fictional character i chose today was Randall from monster inc. As per this particular picture i took out the a single colour reflecting the whole body of Randall because it had many shades of purple. i named the final one as sweet lavender.

9) another item I took from vegetables was brinjal . it had a very significant color which was difficult to identify . I named one of the swatch as wine because of its color . and also these color swatches gave me a feeling of irritation .

10) another fictional character was the purple minion . i named the final swatch as grape purple. and these swatches were really fun to make.

11) the fruit i used in this was grapes. as the color was as similar to brinjal it gave me the feeling of irritation. Here I also took one shade of a grape because it had many.

12) the kitchen item was Tops premium bottle .In this I found it really rare to have a packaging of a kitchen product as purple . I named it as Profound purple.

13)

14) the second last item was hallmark logo. I named the swatch as midnight.

15) this is the character from the movie princess and the frog. it had 3 shades of purple so I added all of them . and named his coat swatch as galaxy.

Questions while working on these:

- why is the packaging of most of the chocolates and biscuits is purple?

- why does hide and seek biscuits have purple color packaging while bonbon have brown ?

-why is there change in the texture with the change in medium?

- why is the logo of hallmark is purple?

-what's the reason behind the above 3 food items being purple??

-why does yahoo have the color purple whereas the same social site like yahoo i.e. Gmail is of red and white?

-why does the tops premium bottle has the packaging of purple because it a sauce bottle not a chocolate or a cookie.

why does the negative role of the above characters are of purple colour shade?

-is the color of the book the purple colour has the the color purple because of it cover?

Today's reflection:

Today we did not only learnt but also observed many things than yesterday.

We looked into the theory of colors in a deeper way and arose as much questions as possible. We learnt the significance of the same in our day to day lifestyle.

This wasn't the end for the day later, we saw a documentary during our work hours. The video not only helped us to think about the colors in a different way but also made us think about all the explorations we made so far. It was basically about the experts telling about the reflection of colors.

My observation :

Each and every colour evokes its own message and every person relates to the color in a very different way. 

colors also reflect brands and to make sure everyone is on the same page the language of colour is as much as important.

Like we have all been working on color since yesterday and I got to know how colour affect us on in a different way. Moreover, I have observed like 3-4 people are given same colour and each person has its own experience with the same color.

For example I got the color PURPLE and 2 more people with me got the same color and just because I personally liked the color purple it was really fun for me to explore it but maybe that isn't the case for the two more people who got the color PURPLE. it is also possible that they might get frustrate exploring it because they don't like the same.

Like as shown in the video , we see a colour and think about the same in a certain way .

Like for fruits and vegetables if we see them in a certain way we get to know if they are fresh or not all by just seeing the colour.  

also like for babies attract the colour red than the any other colour .

Also as discussed in the video the inspired cheetah print which was made specifically for the athlete which evoked the message about the intimidation whereas a red color in the nail polish evoked a message for strength and power for a women and gave women feeling of being self empowered.

Overall the video was an inspiration for all of us and it really helped us to understand the importance of color.

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DAY 3

Exploring Colour Associations

We started the day by getting divided into separate different rooms with our peers having similar color.

I got together with KRITI and AARUSHI who both were assigned with the same color as me i.e. PURPLE.

we together listed out things on the sheet that we found out in pre task separately. then we separated , categorized them accordingly and took each category by dividing the work. later we further searched for reasons to the some of the questions we had.

This is the Mind-Map to make it comfortable to see to my research. All the questions that I had on my mind , I did a deep research and found out why the things are the way they are..

Here, is the Mind-Map to make it easier for you to search through my findings.

we worked in a group in order to check each others work and help it out. My teammates were Khushi and Harshil. The colors assigned to them were blue and orange respectively. They both were very cooperative . At first , my miro site got blocked in between because of which there was problem for my teammates to leave a comment but they also helped me out and discussed about the same right away.

The day went on nicely. also it was a fun and interactive sessions.

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DAY4

TASK 5

We had to select a movie of our choice to identify the impact of my assigned color on a particular scene or movie.

I chose the character MALEFICENT from the movie- The sleeping beauty.

PURPLE -----> power, nobility, luxury and ambition.

MALEFICENT------>being snubbed by the royal family-----> envy towards the Queen----> revenge by placing a curse on Aurora.

seek power in some form----->PURPLE.

The colors used are heavily saturated, deep and harsh, and often fit into a coded shape pattern. they usually appear less pleasing, angular shapes, such as Maleficent’s sharp, lanky dress, her jagged castle jutting into the sky,

Green here is associated with materialism , envy, and possessiveness.

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REFLECTION 1 :

In the morning we saw another video regarding colors and how they affect movies in different ways . it is really interesting how a single contrasting color on screen can create depth , separation and have a effect in changing the whole mood of it.. Also, Saturation has become the major part of filmmaking. change in Saturation is like depicting different moods .

The video also showed how the green color is used to create tension, envy and greed and how warm color like yellow , orange denotes love. 

At the same time its really fascinating  how in the movie hangover , the contrasting colors have been used not for the mood but basically for the authenticity of the environment. 

They explained the color cyan and red separates them from the environment. Also As shown in JOKER , they showed two shadows of light to show the depth.

Black and white are used to create depth in movies and used as shadows.

Overall , I have noticed that when we see a movie , just by seeing the contrast of color we get to know about the whole scene by just seeing the change in contrast we know weather it is a sad scene or horror or happy or suspicious. We always notice the color changing by the mood of the scene but never looked in depth .

This video has really helped me to understand the color significance.

later, we did the discussion on the aspects of colors.

color is not an objective but a subjective creation.

Color psychology is the study of hues as a determinant of human behavior. it influences perceptions that are not obvious, such as the taste of food.

The effect of color can differ from person to person. A popular theory called “rose of temperaments” were grouped in the four temperaments.

choleric (red/orange/yellow): tyrants, heroes, adventurers; sanguine (yellow/green/cyan) hedonists, lovers, poets; phlegmatic (cyan/blue/violet): public speakers, historians. melancholic (violet/magenta/red): philosophers, pedants, rulers.

not only this most of the time Buddhist wear white color dresses when going to temples to show simplicity and purity.

the color red yellow blue are used for superheros.and yellow color has the highest wavelength and it represents confidence in superheros.

At the time many printing presses didn’t had much of the choice in color except for the primary and secondary colors and had used them on the superheroes and used back or dark gray colors on villains. The colors since used until the technology age to this day.

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DAY 5

today we had to saw:

how colour behaves on different materials and surfaces?

How colour behaves under different light sources and conditions?

How one colour visually interacts with other colors?

How the perception of meaning/communication of colour changes with the density of pigment?

we had to do at least 3 experiments for each:

- For the first one i took a scale , a steel cup and a sunboard. i noticed that it is really difficult to paint with water and poster colors on the cup and pretty easy to color on sunboard.

- on steel the color wont stay and similarly was with the plastic scale.

here, even though the color applied on the steel cup , is same but due to change in light there is change in hues and the saturation of the color. source of light plays a very important role on the hues of colors.

here, i tried to see how colors visually interacts with other colors.

so , as we can see below, the purple color pops up with the pink color than any other color and the other colors like red and green makes the the color purple look dull.

here, below i tried to see how the meaning of color changes with the density of pigment . and as we can see the color gets lighter and lighter by adding more and more water therefore, the meaning of the color purple also changes.

the next task of the day was to prepare a google form on our respective color and then get minimum 15 responses and observe them. i came up with 5 questions in total. here below i provided the thumbnails of the questions.

and now below are the summary of 16 responses.

for the first one, most of them said that the color purple makes them feel happy but still there were many people who said that the color purple makes them feel sad and excited. this shows that everyone have different perspective to the same color.

the next one is which shade of purple makes them feel happy ? so as we can see on the side most of the people prefered light shade than the dark shade..

the next question i came up with was which brand comes t their mind when they think of the color purple? and as we can see people relate to color purple with cadbury because they see it in day to day life than any other brand.

as you see the other question on your right side that people saw the dark purple more dominating and irritating than happy and cheerful. maybe that's the reason why most of villains are connected more to the color purple.

and as per the last question people mainly connect purple with cadbury chocolate than anything else . so maybe we can say, the things we see in our day to day lifestyle are strongly associated with how we connect with colors.

the main thing i observed during this time was even though in real life people prefer dark color over light color like when we wear clothes but we we see those colors non screen we usually tend to prefer light colors over that of dark.

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REFLECTIVE WRITING (2) .

The effect of color differ from person to person. each person perceive colors in a total different way. color can affect our brain in both physical and a emotional way. Also, a single color can create depth, separation and mood.

While extracting color each color that came out had its own emotion and a story related.

Every brand relate to a color because of some reason like the reason behind hallmark having the color purple on its logo is that they associate their brand with feelings of nostalgic sentiments and luxury.

Not only this the color also plays a very crucial role in context to movies and film making . Saturation has become the major part of film making each and every mood . it's interesting how the green color is used to create tension, envy and greed and how warm color like yellow , orange denotes love. black and white are used to create depth in movies and used as shadows.

just by seeing the contrast of color we get to know the scene if it is happy , emotional or scary.

People associate colors in a different way and it vary from person to person and how they perceive it. even by changing hues and saturation of one color the mood of person can vary. even sometimes the variations happens even though it's the same color in a person. for eg : people usually prefer dark color over light but while u see it on screen they prefer or found light colors more soothing than the dark. So, there is also distinction acc to the change in mode of their seeing colors. Also people change their perceptions on color from time to time.

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