DIGITAL SKILLS - Flyer design

ILLUSTRATED GLOSSARY

1. Alignment: arrangement of words and letters.

2. Leading: space between lines.

3. Tracking: the spacing between the characters in selected text .

4. Serif: (font) small stroke attached at the end of the letter

5. Flyer: printed sheet containing information.

FINAL FLYER DESIGN:

COLORE SCHEME that I chose:

FRONT SIDE-

BACK SIDE-

DIMENSIONS:

I used these dimensions for both the front as well as the back side.

REASONS-

PROCESS

REJECTIONS & STRUGGLES

I got a lot confused in the back side of flyer. In the starting I didn't do the clipping mask rather it was just plain so I found it better to do the clipping mask.

At first I made it just made it trifold but found a sense of incompleteness so for uniqueness I decided to add another cut which can give a vibe and attract readers .

REFLECTION

After so long now with digital sessions I am comfortable with using adobe illustrator. Spending so much time here on illustrator now I know what are my weaknesses and my strength and where I have to gear it up. The more I go or practice I am using things differently and getting more ideas.

Making flyer easy at all . I struggled a lot during the project of illustrated map but through its learning I did much better in making the flyer. and finally happy with the final outcome.

Overall , the journey of making flyer was very interesting and I even got to know about several new methods .

Doing this assignment helped me to understand the usage of text wherever we see. All the flyers advertisements and even magazines. Now I know , how can text affect the whole design.

A design would mean nothing if the concept of using text and its dimensions are not right.

Hence, this project developed my insights from the previous and and brought clarification in many things.